The Shift Toward Next Gen Lead Scoring & Segmentation
However, the study also revealed that marketers are still lacking confidence in the accuracy and effectiveness of their programs and are looking for new tools and tactics to add deeper intelligence and predictability in identifying likely buyers.
Access your complimentary copy of this report now to learn:
- The percentage of marketers who are currently using lead scoring programs;
- The top two factors behind the confidence gap in current scoring programs; and
- The attributes and indicators advanced marketers are planning to utilize as part of next gen lead scoring programs.
Get your copy of this insightful report now and share it with your sales and marketing team!
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