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Samples // Our Work

Buyer Transformation Survey

dtl-samples-buyer-transformation-surveyCommissioned by Genius.com this research was based on a survey of over 100 B2B buyers, and looked to gain insights and uncover the purchase patterns of the new generation of BtoB Buyer.

This study confirmed that emerging channels such as social media, blogs and peer groups are influencing as well as shaping buyer preferences throughout the buying process outside of the traditional sales funnel.

In addition to providing the Genius.com team with a strong foundation in which to build their Q3 marketing campaign, the study was the catalyst of a Q4 webinar and podcast series. In all the research yielded more than 500 downloads 200 leads, and 4 closed deals.

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Shopper Experience Study

dtl-samples-shopper-experience-studyIndustry leaders IBM and tekservePOS looked to Decision Tree Labs to conduct industry specific research to uncover the tools, technologies and techniques retailers are utilizing to enhance the in-store shopping experience.

Content was featured as keynote presentation at an industry conference, and the corresponding E-book created more than 200 leads for the sponsors.

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Social Media Impact Report

dtl-samples-social-media-impact-reportIn conjunction with Retail TouchPoints, Decision Tree Labs conducted an online survey of retail organizations between October and December 2010 to get a pulse of the impact social media has in the retail space. A total of 132 senior level retail executives submitted qualified responses, and the information that was captured told a very compelling story:

  • The primary vehicle for social media strategies is Facebook (86.2%), with Twitter close behind (74.6%).
  • Customer engagement is the primary objective for most organizations’ social media strategy (48.5%), but many also say they use social media to drive web site traffic (23.1%) and drive store traffic (14.6%).
  • Retailers are using various tactics to build social communities. Web site promotion is number one (26.2%), with email campaigns a close second (23.8%).

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