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Marketing’s Impact On Revenue Measured In New Study

With pressure increasing for marketers to demonstrate ROI, Decision Tree Labs recently partnered with DemandGen Report to conduct a survey of marketing executives to learn the tools and tactics they are currently using to analyze marketing’s contribution to revenue.

The benchmark study of BtoB executives will provide insights into how market leaders are using analytics to track lead conversions into opportunities, as well as how companies are changing the way they measure the impact of marketing.

To take the survey, please click here.

 
 
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New Survey Shows Impact of Prepaid Cards on Spending

Decision Tree Labs was recently commissioned to conduct a survey of consumers to gauge awareness, usage and sentiments toward prepaid cards. The survey of more than 430 consumers, which was presented at the Prepaid Expo in Orlando, revealed that 51% of consumers who had received a prepaid card for a rebate offer wound up purchasing items that cost more than the value of the card.

Other interesting findings of the study included:

  • Nearly 90% of consumers are familiar with prepaid cards
  • 55% used the card within 4 weeks of receipt
  • 28% of consumers with incomes of 100k or above are willing to make a purchase of 3x the value to receive a $25 card

Please click here to view a full copy of the report

 
 

DTL Special Report

New Survey Shows Impact of Prepaid Cards On Spending
Decision Tree Labs was recently commissioned to conduct a consumer survey about prepaid cards »

Marketing ROI Study

Marketing’s Impact On Revenue Measured In New Study
Decision Tree Labs recently partnered with DemandGen Report to conduct a survey of marketing’s contribution to revenue »